Gaylord News

Small retailers left to struggle as anchor stores abandon shopping malls

Hayden Head of Immersion House looks over the displays at the virtual reality gaming store inside the Sooner Mall in Norman, Oklahoma. Gaylord News/Trinity Cohee

Trinity Cohee

December 6, 2019

Hayden Head sits behind the custom-made wooden counter of Immersion House in the Sooner Mall six days a week. He spends most of his time trying to attract potential customers to the arcade, and the rest waiting for anyone to come in at all. The mall doesn’t get as much foot traffic as it used to. In fact...

Gaylord News, a news service of the University of Oklahoma Gaylord College.